Social Media Marketing

Social media marketing or SMM is one of the most cost-effective, versatile strategies that a business or practice can use to reach their target demographic and increase their number of patients in time. It is no surprise that 97% of online marketers use social media to connect with their audiences. If you are not already on social media, you miss out on a critical chance to connect with your patients and engage new leads.

Your potential patients and clients are on social media.

The #1 reason your business or practice needs to be marketing through social media is that your potential patients spend substantial time on social platforms. Recent stats show that 70% of the U.S. population has at least one social media platform profile. And by 2021, they estimate that the worldwide social media users to reach around 3.1 billion people. Social media marketing creates a tremendous opportunity for business because so many consumers use social media daily.

Consumers are more responsive when marketing on a social media platform.

Users are active on these social platforms because these channels offer a fun way to stay connected with “what’s happing” in the world today and allows the user to network and connect with family and friends with ease. Your audience or followers may be more receptive to your business or brand on social media because it allows you to be more conversational and show all the different sides of your business or brand. Make sure that the content you publish on these channels contributes to your business or brand’s personality and professionalism. Most marketers see these social media platforms as a tool to get to know their audience in a more personal way.

Social media marketing helps increase your business recognition and reputation.

Marketing through social media helps increase business visibility and boost recognition for your business. Your business’s social media profiles should present new opportunities to share your content and show your brand’s personality and professionalism. You should always be posting compelling content that adds value for your target audience to keep them engaged.

Social media marketing increases your inbound traffic.

Marketing through social media is a valuable strategy to complement your SEO efforts. Your social media profiles provide one of the best ways to get new leads and increase traffic to your website. Each post of content to your social media profiles is another opportunity to bring potential patients to your website. Posting quality content on your social media channels gives you the best chance to engage with new leads and get them back to your website. It is crucial that you consistently publish content that is engaging and brings value to your target audience.

Social media marketing may help improve your SEO.

Did you know that search engines may use your social media presence as a factor in their rankings? The most successful brands usually have a most substantial social media presence, so a solid social media presence may indicate to search engines that your brand is credible, trustworthy, and valuable. Although the ranking factors are consistently changing, it is safe to bet that active social media channels will end up benefiting your business in the end.

Not only could your social media presence affect your SEO, but it’s important to note that there is a good chance your social media profiles will show up on the first page of Google when patients are searching for your practice or business. If the patient clicks on your social profiles and finds that they are unprofessional or outdated, they may take their money elsewhere. It’s essential to consistently post compelling content on your social media channels and check your profile information from time-to-time to make any updates or changes, as needed.

Social media marketing helps improve brand loyalty.

Social media marketing is a crucial way to build relationships with potential patients and will lead to greater satisfaction and loyalty over time. Brands who engage with their customers and target demographic on social media enjoy higher loyalty from their followers. Connecting with your patients on social media helps you form solid relationships and sets you apart from your competition. Remember to engage with your audience through valuable, compelling content and conversation and turn your followers into brand advocates.